
We are committed to improving childhood literacy rates through captivating, beautifully illustrated, and inclusive stories. Our high-quality books reflect the diversity of our world, allowing every child to see themselves and their potential in the pages they turn.
As we grow, our goal is to build a beloved brand that not only publishes transformative stories but also becomes a trusted partner in nurturing emotionally intelligent, socially conscious, and confident young readers around the world.”
- Jess
We’re like REALLY different
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Mission
To create captivating, inclusive, inspiring and beautifully illustrated children’s books that will inspire a lifelong love of reading, nurture social-emotional development, and empower young minds to be kind, confident, and curious. Our mission is to build a better world through storytelling, and we have a deep commitment to enriching our community and supporting causes that align with our values of- being kind to ourselves, others and the planet.
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Vision
To become a beloved and trusted brand in children’s literacy—known for heart-driven stories, meaningful social impact, and a deep commitment to people, animals, and the planet. We strive to be a leading force in the literacy space with our focus on social- emotional themes. We envision a world where all children have access to powerful stories that make them feel seen, valued, and empowered to dream big, act kindly, and confidently grow with purpose.
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Strategic Aims
We aim to achieve our vision through 7 strategic initiatives:
Elevate Literacy: Create engaging and accessible content that supports early literacy development and helps close reading gaps across communities.
Empower Young Minds: Nurture children’s confidence, resilience, and emotional intelligence through stories that celebrate self-worth, encourage big dreams, and support healthy social- emotional development.
Inspire Passion for Reading: Foster curiosity and joy through page-turning narratives, diverse characters, and interactive experiences.
Champion Inclusion: Celebrate diversity in culture, abilities, and backgrounds to ensure every child sees themselves reflected in the stories we tell.
Extend the Experience: Offer merchandise that reinforces our mission such as activity kits, plush toys, and educational tools—that keep the story alive and learning hands-on.
Build Community: Connect with families, educators, and caregivers to support children's social-emotional development through engaging and inspiring storytelling.Meaningful Social impact: Dedicate a portion of every sale to causes that align with our values: early childhood education/literacy, children’s health and wellness, wildlife and environmental protection; ensuring our impact reaches far beyond the pages.