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Founder, Co-Owner and Author
Jessica is a devoted mom, wife, nurse and children's author, who leads the creative vision and content development at Little Sunshine Readers. Drawing from her nearly 17-year background as an Emergency Room Registered Nurse, her extensive global travel experience, and her journey through motherhood, Jessica oversees story creation, brand voice, product innovation, and partnerships with illustrators, educators, and the community. Her leadership ensures the brand remains mission-focused, emotionally resonant, educational and socially impactful. She is the author of the debut title Charlotte and Pip’s Italian Adventure, with more books on the horizon.
Jessica currently resides in Jacksonville, Florida with her husband Matt and daughter, Charlotte. Additionally, she also holds a Master of Public Health from California State University-Sacramento and a Bachelor of Science in Nursing from Andrews University.
Little Sunshine Readers
Origin Story
Little Sunshine Readers was founded in 2024 by Jessica Singer, a longtime Emergency Room Registered Nurse and new mother, navigating the early days of postpartum life. Six months after giving birth to her daughter Charlotte, Jessica began looking for a meaningful way to stay home with her while still pursuing her passions and making an impact.
Before pregnancy, Jessica had traveled extensively around the world, collecting not only memories and cultural experiences, but life lessons she knew she’d one day want to pass on. Her passion for storytelling and adventure, paired with the transformative experience of becoming a mother, inspired her to begin writing children’s books with a focus on social-emotional development, inclusivity, kindness and confidence- values she hoped to instill in her daughter.
It was during the quiet, often chaotic hours of early motherhood—between feedings, nap times, and diaper changes—that Jessica began building the foundation of the business. Many of her first drafts were written late at night or just before dawn, in the rare still moments while Charlotte slept.
With unwavering support, her husband Matt joined the growing vision, stepping in to help with business operations, strategy, and long-term planning. Together, they formed a family-run company with a mission: to inspire children’s love of reading, improve literacy rates, and nurture social-emotional development through inclusive, inspiring and beautifully illustrated stories.
In October 2024, Jessica’s debut title Charlotte and Pip’s Italian Adventure was released, introducing readers to a whimsical and heartwarming journey that blended Jessica’s passion for travel with gentle life lessons. The book’s inspiring message of bravery in face of overwhelming fear quickly gained attention from families and educators alike, sparking the organic growth of a brand that now includes merchandise, literacy-themed accessories, and inspiring decor designed to carry the magic of storytelling beyond the book.
With Book #2 expected to release late Fall/early Winter 2025, Little Sunshine Readers continues to expand its reach and impact—one story at a time. At its heart remains Jessica’s vision: to inspire confident, kind, curious and socially conscious children through the power of storytelling; who will make the world a better place for all.
We're like REALLY different
We are committed to improving childhood literacy rates through captivating, beautifully illustrated, and inclusive stories. Our high-quality books reflect the diversity of our world, allowing every child to see themselves and their potential in the pages they turn.
As we grow, our goal is to build a beloved brand that not only publishes transformative stories but also becomes a trusted partner in nurturing emotionally intelligent, socially conscious, and confident young readers around the world.
Mission
To create captivating, inclusive, inspiring and beautifully illustrated children’s books that will inspire a lifelong love of reading, nurture social-emotional development, and empower young minds to be kind, confident, and curious. Our mission is to build a better world through storytelling, and we have a deep commitment to enriching our community and supporting causes that align with our values of- being kind to ourselves, others and the planet.
Vision
To become a beloved and trusted brand in children’s literacy—known for heart-driven stories, meaningful social impact, and a deep commitment to people, animals, and the planet. We strive to be a leading force in the literacy space with our focus on social- emotional themes. We envision a world where all children have access to powerful stories that make them feel seen, valued, and empowered to dream big, act kindly, and confidently grow with purpose.
Core Aims
We aim to achieve our vision through 7 strategic initiatives:
Elevate Literacy: Create engaging and accessible content that supports early literacy development and helps close reading gaps across communities.
Empower Young Minds: Nurture children’s confidence, resilience, and emotional intelligence through stories that celebrate self-worth, encourage big dreams, and support healthy social- emotional development.
Inspire Passion for Reading: Foster curiosity and joy through page-turning narratives, diverse characters, and interactive experiences.
Champion Inclusion: Celebrate diversity in culture, abilities, and backgrounds to ensure every child sees themselves reflected in the stories we tell.
Extend the Experience: Offer merchandise that reinforces our mission such as activity kits, plush toys, and educational tools—that keep the story alive and learning hands-on.
Build Community: Connect with families, educators, and caregivers to support children's social-emotional development through engaging and inspiring storytelling.
Meaningful Social impact: Dedicate a portion of every sale to causes that align with our values: early childhood education/literacy, children’s health and wellness, wildlife and environmental protection; ensuring our impact reaches far beyond the pages.
Socially conscious consumers want more
Little Sunshine Readers operates at the intersection of early childhood education, family gathering, and character development- targeting a growing and deeply engaged market of parents, caregivers, educators, and socially conscious consumers.
Our primary focus is children aged birth–10 years old, a critical stage for literacy development, identity formation, and social-emotional development. We aim to serve families seeking high-quality, meaningful, and inclusive content that goes beyond entertainment—stories that educate and inspire.
Little Sunshine Readers operates at the intersection of early childhood education, family gathering, and character development- targeting a growing and deeply engaged market of parents, caregivers, educators, and socially conscious consumers.
Our primary focus is children aged birth–10 years old, a critical stage for literacy development, identity formation, and social-emotional development. We aim to serve families seeking high-quality, meaningful, and inclusive content that goes beyond entertainment—stories that educate and inspire.
Parents & Caregivers: Parents and caregivers who prioritize early literacy, diversity, and emotional development in the products they choose for their children.
Educators & Schools: Teachers and early childhood programs looking for classroom-friendly books that support reading skills, social-emotional learning, and inclusive storytelling.
Libraries & Nonprofits: Organizations focused on literacy and equity in access to educational materials.
Gift Buyers & Book Lovers: Friends, relatives, and book buyers who value thoughtfully designed, meaningful gifts for children.
Retail & E-commerce Consumers: Shoppers drawn to beautiful books and complementary products such as toys, activity kits, apparel/accessories and decor that align with child development values.
Meet Matt!
Co-Owner and Head of Business Operations
Matt manages the operational backbone of the company, including finance, logistics, vendor relations, and strategic planning. With a strong background in business management and systems organization, he ensures that the company runs efficiently and is positioned for sustainable growth. Matt works closely with Jessica to bridge the creative and business sides of the company, helping to scale the brand with purpose and integrity.
Together, Jessica and Matt bring a balanced partnership of creativity and structure, making them well-suited to lead a purpose-driven children's literacy company.
Headquarters
Little Sunshine Readers is headquartered in Jacksonville, Florida operating primarily as a home-based small business. This flexible setup supports the company’s family-centered values and allows the founders to balance creative development with hands-on parenting during these early growth stages.
The home office includes a dedicated creative workspace used for writing, storyboarding, virtual collaboration with illustrators, and product development. Business operations, inventory management, and order fulfillment are currently managed in-house, with support from external vendors and fulfillment partners for merchandise procurement as needed.
As the business continues to grow, Little Sunshine Readers plans to expand into a small office and studio space to accommodate additional staff, streamline shipping and inventory operations, and host creative workshops or community literacy events.
Our flexible model allows us to scale facilities based on demand, maintaining lean operations while preserving the quality and integrity of our products and storytelling.
Mailing address:
PO BOX 16214
Jacksonville, FL 32245
Products
Our pricing strategy is designed to reflect the high quality, value-driven nature of our products while remaining accessible to families and gift-givers. Each item is thoughtfully crafted to align with our mission of promoting literacy, social-emotional development, and meaningful social impact.
Hardcover Books: $20
Premium-quality hardcover editions with vibrant illustrations and durable binding, ideal for gifts and long-term keepsakes.
Paperback Books: $14
Affordable and accessible versions of our stories, perfect for everyday reading and classroom settings.
E-books: $2.99
Digital formats of our books offer flexibility, ensuring that we cater to the preferences of a wide audience, including those who prefer digital convenience.
Branded Hats: $20
Stylish and contemporary—designed to include parents, caregivers and others in our brand experience and support of childhood literacy
Plush Toys: $15
Adorable stuffed animals that perfectly complement our popular book characters.
More Merchandise Coming Soon
'Pip' stuffed animal
Meet Charlotte's best friend, Pip! A duck stuffed animal that you can take on all your adventures around the world! The perfect companion for your 'Charlotte and Pip's Italian Adventure' book. Soft and squeezable, Pip's ready for your next big adventure together!
Height: 16.5 in
Width: 11 in
Weight: 0.15 lbs
Charlotte and Pip's Italian Adventure
NOW available in Paperback and Hardcover!
Charlotte has always dreamed of visiting Rome, the magical city she’s read about in her favorite books. She packs her suitcase, not forgetting Pip- her favorite stuffie. But Charlotte’s Roman adventure takes an unexpected turn when she chases a fluffy white duck resembling Pip down a winding path and gets lost. Alone in the heart of Rome, Charlotte must find her way back to her parents, learning to stay calm and be brave along the way. With the beauty of Rome as her backdrop, join Charlotte on this exciting journey through colorful and magnificent sites in a heartwarming tale of courage and discovery!
Thank You so much for supporting our small business!
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